How Gyms Can Launch A
Nutrition Program in 7 Days (Revenue Boost)

The 1-Week Fast-Launch Guide to Turn Nutrition Into a Profit Center

Nutrition should not be a “nice extra” you send people to do on their own.

If you’re a gym owner, franchise leader, or personal trainer, nutrition is one of the biggest levers you have to drive:

1. better client results
2. better retention
3. more revenue per member
4. stronger differentiation (especially in franchises and multi-location brands)

The mistake most gyms make is treating nutrition like an app recommendation (“Just use MyFitnessPal”) instead of a real service with personalization + accountability.

This guide shows you how to launch nutrition as a high-margin, scalable profit stream in 7 Days, without creating a time-sucking job for you and your team.

At the end of the article you can download the exact sales script use to sell over 2,000 nutrition programs for $599-$999 in gyms.

Why Nutrition Is the Easiest Revenue Add-On Most Gyms Ignore

Most gyms try to grow by only doing one thing:

1.get more leads
2. sell more memberships

But the fastest path to profit is usually simpler:

Increase revenue per member without adding more classes

Nutrition is perfect for this because:

1. Your members already want it
2. Results come faster when nutrition is included
3. Better results = better retention
4. It can be delivered at scale with tech

And when you package it properly, nutrition becomes a standalone offer you can sell to:

1. Members
2. Past members
3. Friends/family who don’t want to train (yet)
4. Corporate groups (wellness programs)

The 6-Week Fast-Launch Plan (Built for Gyms and Franchises)

This is the exact rollout plan to launch a profitable nutrition offer quickly, without chaos.

Week 1: Set Up Nutrogen and Learn the System (Step 1)

Your first week is not about selling.

It’s about getting your system ready so delivery is smooth.

Your Week 1 checklist:

1.Set up your gym or franchise brand inside a Nutrition and Wellness A.I tool that will save you time and make you more money (we obviously recommend Nutrogen)

2. Decide what outcome you’ll be targetting with your nutrition offer (go through specific outcomes 1 at a time, don't offer everything at once. Think this first weeks will be for members interested in fat loss, the next weeks will be for those interested in lean muscle gain) [we break it up so we can make it more aligned with what people want]

3. Set “success targets” (calories, sleep, habits, activity, etc.) [Nutrogen tracks wearables to make this easy]

4. Map out how coaches will do check-ins (daily/weekly)

5. Create your private group (Facebook, WhatsApp, Skool, etc.) [Or use Nutrogen in app Newsfeed and messaging

This week is where you turn nutrition into a repeatable product, not a custom service.

Step 2: Set a Launch Date (4–6 Weeks Out)

Pick a launch date and commit to it.

6 weeks is the full plan

4 weeks also works if you move fast

A fixed date creates urgency for:

1. your team
2. your marketing
3. your members

You’re not “thinking about nutrition.”

You’re launching it.

Step 3: Build a Nutrition Kickstart Framework (Make It Outcome-Based)

You’re not marketing “nutrition coaching.”

You’re marketing a clear outcome.

Don’t do this:

“Lose weight, gain muscle, performance, feel better, all-in-one challenge.”

That attracts everyone and converts no one.

Do this instead:

Pick ONE core outcome per kickstart.

Examples:

“6-Week Summer Ready Kickstart” (fat loss + confidence)

“6-Week Energy Reset” (better habits + less fatigue)

“6-Week Body Recomp Kickstart” (leaner + stronger)

Then speak to the real reason people want it.

Not just “lose weight.”

But:

1.feeling confident in fitted clothes again
2. not dreading photos
3. having energy to keep up with kids
4. walking into summer without stress
5.training without feeling puffed and flat

This is not gimmicky. It’s what people actually think about. This is what will motivate them to sign-up, because you are speaking to their actual fears, no some b.s marketing speak.

Step 4: Add Accountability Systems (This Is the Product)

If you don’t build accountability, you don’t have an offer.

You have “an app.”

Here’s what to include:

A simple daily system

daily “hit your targets” check

quick prompts (protein, water, steps, meal plan adherence)

A community

Use a private group for:

1. wins (weekly shoutouts)

2. education posts

3. meal prep and convenience ideas

4. simple challenges

5. “what I’m eating today” threads

Coach check-ins powered by Nutrogen

Nutrogen makes it easy to see who is:

1. logging food (AI logging + barcode scanning)

2. hitting targets

3. following meal plans

4. staying consistent

Your coaches don’t need to chase people randomly.

They check the dashboard, then message the right people.

That’s scalable.

Step 5: Promote for 4 Weeks (How to Get Signups Fast)

Start promoting as soon as the date is set.

Where to promote

1. in-gym conversations

2. goal reviews / consults

3. PT sessions

4. member emails/SMS

5. social posts

6. posters in the gym

7. coach mentions after class

What to say (simple messaging framework)

Outcome: “In 6 weeks, you’ll feel lighter, tighter, and confident again.”

Proof: “We’re doing this as a group, with daily accountability.”

Ease: “No complicated rules. We have a app which will make it simple for you.”

Start date: “We begin on [date]. Only x Spots.” [Yes actually limit how many people can sign up, and once you hit that limit do not allow anymore people - this will mean next time their will be even more urgency]

Pro tip for franchises

Make a consistent campaign pack for every location:

1.the same posters

2. the same scripts (see sales script at the end

3. the same weekly promo schedule

4. the same offer page

Consistency across locations is how franchises win.

Step 6: Launch the 6-Week Habit Stack (Simple + Effective)

Your kickstart should be simple enough that people stick with it.

Here’s a clean 6-week stack that works for general populations:

Week 1: Meal prep basics

Week 2: Food quality

Week 3: Lean protein target

Week 4: Hydration target & Sleep

Week 5: Move more (activity + less sitting)

Week 6: Final Week - prepare for post kickstart

Inside Nutrogen, you support this with:

1. meal plans for people who want structure

2. recipes for people who like cooking

3. tracking tools for people who want control

4. AI food logging + barcode scanning to make it fast

5. wearables integration to support movement + sleep consistency

Not everyone wants the same solution.

Nutrogen lets you support different personality types without creating extra work.

Pricing: What to Charge (And Why It Works)

People don’t pay for meal plans.

They pay for outcomes and support.

Group kickstart pricing (high-volume)

low end: $299 for 6 weeks

common range: $599–$999 for 6 weeks (when outcome messaging is strong)

For gyms and franchises, the real opportunity is premium outcome-based pricing, because you’re bundling coaching + accountability + community + tools.

Even at $299, just 10 signups = $2,990 in revenue for one location.

Scale that across 10 locations and you start seeing why this becomes a serious profit pillar.

Optional Upsell: Premium 1-on-1 Coaching (Charge Properly)

If you add 1-on-1 support, price it like a premium service.

Do not undercharge

1-on-1 time is expensive. If you price it cheap, you’ll kill margins.

Typical ranges:

$1,000+ per month depending on touchpoints and depth

The premium offer is for people who want:

1. higher accountability

2. more personal guidance

3. faster progress

The group kickstart becomes the perfect feeder into premium coaching for the people who want more.

What Makes This Work Long-Term (Especially for Franchises)

To make nutrition a true pillar in a franchise system, you need three things:

1) A product you can repeat

Same structure, same delivery, same timeline.

2) A tool that scales

Nutrogen reduces admin, increases consistency, and keeps delivery cost-effective.

3) A culture that talks about nutrition

Members default to: “I’ll out-train my diet.”

So your team must bring nutrition up regularly:

1. in consults

2. in classes

3. in content

4. in challenges

Quick Start Checklist (Copy This)

Week 1: Set up Nutrogen + choose what’s included

Pick a launch date (4–6 weeks out)

Choose ONE outcome for your kickstart

Build a 6-week habit stack

Set accountability: daily check-ins + private group

Start a 4-week promo plan (posts, talks, consults)

Launch, run it, collect wins, repeat every cycle

Final Reminder: Nutrition Is a Profit Pillar When You Sell Outcomes + Accountability

Nutrition isn’t “extra.”

It’s one of the fastest ways to:

1.increase revenue per member
2. improve results
3.reduce churn
4.stand out in your market

But only if you stop treating it like “here’s an app.”

Use Nutrogen to make delivery easy and scalable, then focus your team on the part that actually creates value:

personalization and accountability.

Sales Script

As promised if you want a Sales Script that breaks down exactly how to sell these programs easily, without awkwardness and in a way that makes your prospects want to give you their money then click HERE!