The Gym Launch Model: H
ow to Boost Gym Profits Without More Members

Most gyms hit a ceiling on profits because they rely on one income stream: memberships. Once your facility is full, growth stalls. The Gym Launch model—made famous by Alex Hormozi—solves this by creating multiple revenue streams so each member is worth more.

The Core Idea

Gym Launch focuses on three simple profit levers:

1. Get more customers

2. Get them to spend more

3. Keep them longer

Most gym owners only work on #1—running ads, chasing leads, and hoping for new sign-ups. But the real profit comes from adding value to existing members so they happily pay more and stay longer.

Why Just Memberships Isn’t Enough

Let’s break it down:

Average group training membership: $65/week

Average profit margin: ~15%

Profit per member: ~$9.75/week

Even with 200 members, that’s only about $1,950/week in profit. And once you hit capacity, that number won’t grow unless prices increase or members spend more.

Think Like Apple

This model isn’t unique to gyms—it’s the same approach Apple uses. They sell you an iPhone (their “membership”), then increase your lifetime value with AirPods, accessories, and subscription services. They keep you in their ecosystem so you spend more over time.

Your gym can do the same. Once a member joins, offer other solutions they need to reach their goals faster—nutrition, supplements, recovery services—so they spend more with you instead of elsewhere.

Easy, High-Profit Add-On: Nutrition Services

Members need more than workouts to see results—they need nutrition. By adding a branded nutrition program or app, you can:

Charge $10–$80/week extra on top of memberships

Maintain 90–100% profit margins (minimal cost to deliver)

Avoid extra classes, staff hours, or equipment

Improve results, which increases retention
Even at $10/week, if 50% of members take the offer, that’s an extra $1,000/week in pure profit.

Other High-Margin Add-Ons to Consider

Personalised training plans

Recovery services (massage, infrared sauna)

Supplement sales

Specialty workshops (mobility, strength, weight loss)

Why This Works

Better results = happier members.
Happier members stay longer, buy more, and refer friends.
Multiple income streams free you from the “more members = more money” trap.

Takeaway: Stop relying solely on memberships. Follow Gym Launch’s lead—and Apple’s playbook—by adding high-margin services like nutrition to make each member more valuable and boost profits without needing more people. In most gyms, one smart add-on can increase profits by 50% or more in weeks, not years.