Nutrogen

Stop Getting Ghosted: A Proven Follow-Up Sequence for Gym Leads

If you’ve ever spent money on Facebook ads or worked hard to generate organic leads, only to have them vanish after showing interest, you know the frustration. You’re not alone—and the good news is, there’s a process that works.

Why Speed Matters

The faster you contact a new lead, the higher your chance of booking them in. Ideally, call within 5 minutes of receiving their details. Even if you can’t, make it your top priority. One roofing company even paid someone full-time just to call leads immediately—because it converted up to 60% of them.

The Step-by-Step Follow-Up Process

Here’s the exact sequence to turn more leads into paying members:

Call immediately (within minutes).

If no answer, double dial. Spam callers don’t do this—real people do.

If still no answer, send a short, friendly SMS.

Example: “Hey John, it’s Adam from CrossFit X. Saw you put your details down about [program]. Talk soon.”

Wait 4 hours (or until the next day if it’s late) and repeat the double dial.

If still no contact, wait another day and call again.

On the fifth attempt, send a final SMS plus a short video message introducing yourself.

Video puts a face to the name, builds trust, and cuts the awkwardness.

If they still don’t respond, drop them into an automated value sequence—weekly tips, training ideas, or resources to keep your gym top of mind.

The Secret Lever: Scarcity & Urgency

Following up is one thing. Getting people to actually respond is another. The most powerful motivator? Scarcity and urgency.

Offer a limited-time program (e.g., “6-Week Challenge”) with only a few spots available.

Give a real deadline (“Only 2 spots left—must confirm by Friday”).
Without urgency, people delay. With it, they act.

Takeaway for Gym Owners

Don’t leave lead follow-up to chance. Create a repeatable process so you always know the next step. Combine fast outreach with multiple touchpoints, add video to humanise your approach, and use scarcity to drive action.

Action Step: Map out your own follow-up sequence today—then train your team to execute it without hesitation. Leads cost money; don’t let them go cold.